Offering tastier and healthier choices
Driven by our company purpose – enhancing quality of life and contributing to a healthier future – we are focusing on ensuring that our products enable healthier lives.
Enhancing the taste and nutritional profile of our products
In Sri Lanka, iron, vitamin A and calcium are prevailing micronutrient deficiencies. *34% of Sri Lankan children between six months and five years are deficient in iron, while **29% and *48% of children in the same age group are deficient in vitamin A and calcium respectively. Therefore we are fortifying our products that are widely and regularly consumed, with iron, vitamin A and calcium.
We are also fortifying our portfolio with other vitamins and minerals including vitamin B,C and D and zinc where relevant.
In 2018, we provided 910 million servings of micronutrient fortified Nestlé products to our consumers.
Reducing public health sensitive nutrients
Non communicable diseases (NCDs) cause more than three quarters of all deaths in Sri Lanka and nearly 1 in 5 people die prematurely from NCDs***. We therefore voluntarily reduce public health sensitive nutrients – like sugar, salt, fat and saturated fat - in our products whilst ensuring that the taste our consumers love remains unchanged.
Adding positive ingredients
To promote the consumption of fruits, vegetables and other positive ingredients in peoples’ diets, we have supplemented our products with fruits, vegetables, spices and fibre-rich grains where relevant.
The 60/40+ programme
Our 60/40+ initiative ensures that all our products meet rigorous standards for nutrition, and obtain consumer preference on taste and other sensorial parameters. Products are blind tested with consumer panels and at least 60 out of 100 people must prefer our product over our competitor’s. The ‘+’ refers to the added nutritional benefit in the product.
Nestlé Nutritional Profiling
To assess and improve the nutritional value of our products, we use the Nestlé Nutritional Profiling System, which is based on dietary intake recommendations issued by authorities such as the World Health Organisation. We’ve progressively applied the system to Nestlé products worldwide since 2004. It specifies the product category and its roles in the diet, which nutrients to limit (sugar, salt, fat) or encourage (fibre, vegetables, micronutrients), the target age groups (children or adults), and serving size.
Source: *National Nutrition and Micronutrient Survey 2014
** Medical Research Institute 2006/2007 Report
***World Health Organisation