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Tastier & healthier
Offering tastier and healthier choices
Driven by our company purpose – unlocking the power of food to enhance quality of life for everyone, today and for generations to come – we are focusing on ensuring that our products enable healthier lives.
Enhancing the taste and nutritional profile of our products
Micronutrient fortification
In Sri Lanka, iron, Zinc, and vitamin D are prevailing micronutrient deficiencies. *13% of Sri Lankan adolescents between ten years and seventeen years are deficient in iron, *15% children between six months and five years and *18% of children between five years and nine years are deficient in zinc. Further, 26% children between six months and five years and *18% of children between five years and nine years vitamin D deficient. Therefore, we are enriching our products that are widely and regularly consumed, with iron, Zinc and vitamin D.
We are also enriching our portfolio with other vitamins and minerals including vitamin A, B, C, and calcium where relevant.
In 2023, we provided 537 million servings of micronutrient enriched Nestlé products to our consumers.
Reducing public health sensitive nutrients
Non communicable diseases (NCDs) are estimated to account for **83% of all deaths in Sri Lanka and nearly 1 in 5 (**17%) has a risk of premature death due to NCDs. We therefore voluntarily reduce public health sensitive nutrients – like sugar, salt, fat and saturated fat - in our products whilst ensuring that the taste our consumers love remains unchanged.
Since 2014, we have reduced around 500 metric tonnes of sucrose from our beverage products. Furthermore, we are committed to exploring every possibility to reduce the levels of Sugar, Saturated Fat, and Sodium in our products through our continuous innovation and renovation process. It is our unwavering goal to decrease these components and we never increase them.
We are also enriching our portfolio with other vitamins and minerals including vitamin B, C, and zinc where relevant.
Adding positive ingredients
To promote the consumption of fruits, vegetables and other positive ingredients in peoples’ diets, we have supplemented our products with fruits, vegetables, spices and fibre-rich grains where relevant.
The 60/40+ programme
Our 60/40+ initiative ensures that all our products meet rigorous standards for nutrition, and obtain consumer preference on taste and other sensorial parameters. Products are blind tested with consumer panels and at least 60 out of 100 people must prefer our product over our competitor’s. The ‘+’ refers to the added nutritional benefit in the product.
Nestlé Nutritional Profiling
To assess and improve the nutritional value of our products, we use the Nestlé Nutritional Profiling System, which is based on dietary intake recommendations issued by authorities such as the World Health Organisation. We’ve progressively applied the system to Nestlé products worldwide since 2004. It specifies the product category and its roles in the diet, which nutrients to limit (sugar, salt, fat) or encourage (fibre, vegetables, micronutrients), the target age groups (children or adults), and serving size.
References
*National Nutrition and Micronutrient Survey in Sri Lanka 2022
**World Health Organization - Noncommunicable Diseases (NCD) Country Profiles, 2018
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Enriched with iron, calcium and probiotics
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Made with whole grains and enriched with essential vitamins and minerals where relevant