Sri Lankans vote Maggi ‘Food Brand of the Year’!

Also voted Sri Lanka’s ‘Youth Food Brand of the Year’ at SLIM Nielsen People’s Awards 2013!

Maggi, Nestlé Lanka’s much loved Food brand, was voted by Sri Lankan consumers as ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ at the SLIM-Nielsen People’s Awards 2013.

Delighting generations of Sri Lankans since 1984, Maggi ‘two minutes’ noodles has been a trusted Sri Lankan household favourite for many years, winning the hearts of Sri Lankan adults and children alike. With the instant success of the Maggi Devilled range, an indigenous, fiery, hot and spicy variation introduced last year targeting Sri Lankan youth, Maggi claimed an even bigger consumer base across the market. Internationally acclaimed youth icon, popular Bollywood actress and Sri Lankan beauty queen Jacqueline Fernandez, encapsulating all positive attributes of the Maggi Devilled range as brand ambassador, further heightened its positioning among the youth segment. Its strong brand positioning amongst youth was augmented with its entry into the popular social media forum, Facebook, where it engages with tens of thousands of fans every day.

Commenting on the brand’s win, Ms. Priyadarshinie Karunaratne, AVP – Food of Nestlé Lanka PLC said, “The SLIM-Nielsen People’s Awards reflects the choice of the people for their favourite brands and we’re delighted to have Maggi voted Sri Lanka’s ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’. As Sri Lanka’s leading Nutrition, Health and Wellness Company, we constantly innovate and renovate our products to make it more relevant to our consumers in line with evolving trends, while maintaining Nestlé quality standards. Accordingly we have strived to provide our consumers with a wide portfolio of products to ensure that they have the best solution for their various culinary needs via the Maggi brand. We’re proud of what Maggi has achieved and remain extremely grateful to our loyal consumers for their unwavering support of the brand.”

The Maggi portfolio of products feature the Noodles range comprising of Maggi Classic Noodles available in both chicken and curry flavours Maggi Ricey Noodles which has a chicken curry flavour and is produced with the goodness of premium local rice and the increasingly popular Maggi Devilled Noodles range, available in Devilled Chicken, Devilled Kotthu and Devilled Chilli Chicken. The brand also recently launched Maggi Magic Chicken, a granulated seasoning containing the mouthwatering and convenient combination of real chicken, real garlic and other spices to enhance the flavour of meals. Maggi Rasa Musu and Maggi Soup Cubes, household favourites, also fall under the seasoning powder range of the Maggi brand and its Maggi Coconut Milk Powder, made from the finest Sri Lankan coconuts, is the number one choice amongst Sri Lankan housewives.

 

Managing Director of Nestlé Lanka PLC, Mr. Ganesan Ampalavanar said, “Maggi has been the market leader in Sri Lanka for years and has continued to maintain its relevance to local consumers via the timely innovation and renovation of its product portfolio. We’re extremely gratified and humbled by this win, which indicates that we have won the trust of the people of Sri Lanka. ”

The SLIM-Nielsen Peoples Awards is Sri Lanka’s premier marketing awards ceremony. It is organised by the Sri Lanka Institute of Marketing (SLIM) together with Nielsen Research Agency in Sri Lanka and is widely considered the best platform for the recognition of brands and personalities that have touched the hearts and minds of Sri Lankan consumers.