Over 1,000 children and their familiescelebrated World Children’s Day with Milo at the grand finalé of the popular ‘Mom, Me and My Milo’ campaign, painting the streets of Colombo green in a mega Milo Cycle Parade.
As a brand that strongly advocates the importance of good nutrition and an active lifestyle, Milo aims to show kids that staying active can be fun too. The ‘Mom, Me and My Milo’ campaign encouraged children to lead a healthier lifestyle with their families by cycling, a popular activity by many kids in their leisure hours.
An impressive 1,000 Milo branded cycles took to the streets along with thousands of other participants, making their way from the Sports Ministry Grounds through the picturesque city of Colombo. The cycle parade proceeded back towards the start point,where the celebrations continued with a grand carnival.
“It’s heartening to see the strong interest kids have in outdoor activities, strongly encouraged by their mothers. The keen participation is a testament to Milo’s strong association with kids who love an active lifestyle, and progressive moms who take pride in giving their kids the best nutrition. We’re thrilled that the Milo Cycle Parade was a resounding success once again, and look forward to continuing to encourage an active lifestyle and ‘fuelling the winning spirit’,” said Assistant Vice President – Beverages for Nestlé, Norman Kannangara.
The event not only helped kids bond with their mothers but also instilled the importance of a healthy lifestyle via games and other activities. It featured a special Nestlé Nutri-Corner for free nutritional counselling, and taught kids and their parents about the importance of breakfast, encouraging them to pledge to have a healthy breakfast every day.
“Milo has always encouraged children to lead an active lifestyle. We have been a strong supporter of school sports for over two decades and are proud to have nurtured young talent and empowered hundreds of thousands of promising athletes every year. Milo is encouraging kids across the country to cycle as it can help develop strength, stamina and of course, well rounded personalities. It is part of the many initiatives Nestlé is undertaking to encourage children to be more physically active,” said Nestlé Lanka’s Managing Director, Shivani Hegde.
The ‘Mom, Me and My Milo’ campaign, taking place for the second consecutive year, required kids who are ardent Milo fans to take selfies with their moms and a Milo pack to enter the programme, where 1,000 lucky winners were selected via a raffle draw to win Milo branded bicycles. Consumer response to the programme has been overwhelming, reflecting the strong trust and love consumers have for the brand.
Made with the goodness of local fresh milk, collected from close to 20,000 dairy farmers across the country, Milo is fortified with iron and B-vitamins. It is manufactured at Nestlé’s state-of-the-art factory in Kurunegala, upholding the high quality standards Nestlé is renowned for across the world.