Nestlé's noodle brand, MAGGI Papare Kottu launched with a new twist of flavours and packing recently, along with a new peppy music video featuring leading social media influencers and celebrities Shanudrie Priyasad, Dinesh Gamage, Dushyanth Weeraman, and Stephanie Siriwardhana.
The new improved product and packaging were unveiled at an event titled "Break-up" Party, which is an innovative concept that stirred a social media storm prior to the launch event.
Exemplifying the idea of how MAGGI Papare Kottu can pick 'UP' much-needed breaks in life, be it a study break or a work break, the launch event's social media teaser campaign featured key social media influencers mysteriously talking of the need for a 'Break-Up' on their social platforms as a precursor to generate hype and excitement for the launch of the new product range.
As a result, the launch event titled the 'Break-Up' party, organized by Y FM and held at the Sirasa TV Stein Studios, witnessed the participation of over 500 enthusiastic brand fans.
The exhilarating launch event saw a host of celebrities, social media influencers and youth welcoming the new and improved MAGGI Papare Kottu.
A much-loved favourite across Sri Lankan households for over 30 years, MAGGI noodles is made in Sri Lanka using the finest ingredients. With a wide range of products, MAGGI presents the new and improved, MAGGI Papare Kottu, to Sri Lankans across the island.
Having started its operations in Sri Lanka in 1906, Nestlé has been an integral part of Sri Lankan lives for over 115 years. The company manufactures over 90% of its products locally at their state-of-the-art factory in Kurunegala, employing strict safety and quality controls. Driven by its purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come', Nestlé caters to consumers across generations from early childhood to old age through its diverse food and beverage portfolio.