Milo encouraging an active lifestyle through school sports
Milo encouraging an active lifestyle through
school sports
We have been committed to developing school sports in the country for over three decades. We have been an energetic partner in the school sports arena, supporting different sporting events through our Milo brand be it swimming, cricket, netball, athletics or rugby.
The grand finalé of the schools’ sports calendar is the Sri LankaSchools Colours Awards, which honour the best sports stars in recognition of their performance. These awards are unequivocally accepted as the ultimate acknowledgement of achievement in school sports in Sri Lanka today. Furthermore all students who win a Milo Colours award receive a bonus point towards their university entrance.
| Some of the Milo colours winners currently competing internationally | |
|---|---|
| Angelo Mathews | Cricket |
| Hansi Yasoda Bandara | Netball |
| Heshan Unaboowe | Swimming |
| Achini Ratnasiri | Badminton |
Our present Milo brand ambassador, Angelo Mathews, was a recipient of the Milo school colours for two consecutive years. Mathews went on to represent the country in cricket and is presently the Captain of the national cricket team.
We strive to instill an interest in sports among youth for reasons of health, wellness, discipline and leadership. By identifying, nurturing and fine-tuning young talent, we have been able to contribute to raising the overall standards of sports at school level and empower the lives of hundreds of thousands of promising athletes every year.
Milo along with Nespray and Maggi support the Nestlé for Healthier Kids Flagship through their brand initiatives to promote a healthy, active lifestyle for children.
Mom, Me and My Milo Campaign: Encouraging a Balanced Breakfast Every Day
Milo holds its annual ‘Mom, Me and My Milo’ campaign to encourage kids to live a healthy lifestyle and promote the importance of a healthy breakfast.
In 2017, the brand hosted the country’s biggest breakfast gathering, where a crowd of 6,000, including children and their parents, raised their Milo cups and pledged to have a healthy breakfast every day. 1,000 children also received bicycles and participated in a cycle parade, organised by Milo, to demonstrate that getting active can be fun too. Since its launch in 2015, the campaign has given bicycles to 3,000 children to promote an active lifestyle.
