Shivani Hegde, Managing Director and Bandula Egodage, Vice President – Corporate Affairs and Communications, receiving the Brand Finance Award from Ruchi Gunewardene, Brand Finance Managing Director
We were once again ranked Sri Lanka’s Most Valuable Food and Beverage Brand in 2020 by Brand Finance, in its annual report of Sri Lanka’s most valuable and strongest brands.
This marks the eighth consecutive year in which the Company has been ranked amongst Sri Lanka’s Top 10 ‘Most Valuable Brands’, securing an overall rank of Number 9 out of 100 corporate brands from varying industries.
Our flagship brands Milo and Nestomalt continued to secure their spot in the Top 20 ‘Most Loved Brands of 2018, 2019 and 2020’ rankings, making it Milo’s fifth consecutive and Nestomalt’s third time being featured in the list.
Milo received an overall rank of Number 13, with Nestomalt maintaining its rank as Number 15 from a total of 125 brands from various categories.
Our household favourite Maggi also secured a spot in the ‘Most Loved Brands of 2018, 2019 and 2020’ rankings.
Whilst LMD’s Most Valuable Brands ranking is compiled in collaboration with leading brand valuation firm - Brand Finance, which determines the strength of a brand by analysing the company’s marketing investment, brand equity, future outlook, accumulated goodwill, financial and marketing performances, impact on business performance, presence of the brand relative to its competitors, strategic leadership behind the brand, sustainability and return to investors, LMD’s Most Loved Brands ranking is based on a survey which determines the strength of a brand based on the attributes of quality, reliability, distinctiveness, reputation and trustworthiness.