Shivani Hegde, Managing Director and Bandula Egodage, Vice President – Corporate Affairs and Communications, receiving the Brand Finance Award from Ruchi Gunewardene, Brand Finance Managing Director
We were once again ranked Sri Lanka’s Most Valuable Food and Beverage Brand in 2018 by Brand Finance, in its annual report of Sri Lanka’s most valuable and strongest brands.
This marks the sixth consecutive year in which the Company has been ranked amongst Sri Lanka’s Top 10 ‘Most Valuable Brands’. Moving up from 2017, with an increase in our brand value, we secured an overall rank of Number 7 out of 100 corporate brands from varying industries.
Our flagship brands Milo and Nestomalt were ranked the No. 1 and No. 2 Most Loved Beverage Brands in the ‘Most Loved Brands of 2018’ ranking (Brand Finance). They secured a spot in the Top 20, making it Milo’s third consecutive and Nestomalt’s first time being featured in the list.
Moving up two places from 2017, Milo received an overall rank of Number 12, with Nestomalt obtaining the Number 20 position from a total of 125 brands from various categories.
Our household favourite Maggi also secured a spot in the ‘Most Loved Brands of 2018’ ranking.
Whilst LMD’s Most Valuable Brands ranking is compiled in collaboration with leading brand valuation firm - Brand Finance, which determines the strength of a brand by analysing the company’s marketing investment, brand equity, future outlook, accumulated goodwill, financial and marketing performances, impact on business performance, presence of the brand relative to its competitors, strategic leadership behind the brand, sustainability and return to investors, LMD’s Most Loved Brands ranking is based on a survey which determines the strength of a brand based on the attributes of quality, reliability, distinctiveness, reputation and trustworthiness.