Shivani Hegde, Managing Director and Bandula Egodage, Vice President – Corporate Affairs and Communications, receiving the Brand Finance Award from Ruchi Gunewardene, Brand Finance Managing Director
We were ranked one of Sri Lanka’s Most Valuable Food and Beverage Brands in 2020 by Brand Finance, in its annual report of Sri Lanka’s Most Valuable Consumer Brands.
This marks the eighth consecutive year in which the Company has been ranked amongst Sri Lanka’s Top 10 ‘Most Valuable Consumer Brands’, securing an overall rank of Number 9 out of 100 corporate brands from varying industries.
We were also ranked amongst the Top 20 ‘Multinational Corporate Brands’ of 2020 for the fifth consecutive year, securing our Number 3 position.
Our flagship brands Milo and Nestomalt continued to secure their spot in the Top 20 ‘Most Loved Brands of 2018, 2019 and 2020’ rankings, making it Milo’s fifth consecutive and Nestomalt’s third time being featured in the list.
Milo received an overall rank of Number 13, with Nestomalt maintaining its rank as Number 15 from a total of 125 brands from various categories.
Our household favourite Maggi also secured a spot in the ‘Most Loved Brands of 2018, 2019 and 2020’ rankings. 2020 also marked the first time, our much loved coffee brand, Nescafé, made it to the ‘Most Loved Brands’ list.
Whilst LMD’s Most Valuable Brands ranking is compiled in collaboration with leading brand valuation firm - Brand Finance, which determines the strength of a brand by analysing the company’s marketing investment, brand equity, future outlook, accumulated goodwill, financial and marketing performances, impact on business performance, presence of the brand relative to its competitors, strategic leadership behind the brand, sustainability and return to investors, LMD’s Most Loved Brands ranking is based on a survey which determines the strength of a brand based on the attributes of quality, reliability, distinctiveness, reputation and trustworthiness.