Global Master Brand Award

Milo was awarded Sri Lanka’s ‘Global Master Brand’ title at the recently held inaugural Master Brand Awards 2017, in recognition of the brand’s continuous efforts at delivering high quality products and touching the lives of consumers through its association with school sports at grassroots level.

The global award was introduced to Sri Lanka by the World Marketing Congress and is endorsed by the Chief Marketing Officer (CMO) Council. It recognises singular brands that appeal to a large set of consumers from premium to mass whilst maintaining a consumer-centric approach, and singular brands which enjoy high brand recall and positive perception from consumers on a number of parameters, including quality.