To Press Releases listOct 5, 2018
Combining Nescafé’s signature coffee taste with a delicious
hazelnut flavour, Nescafé has launched an all new Ready-To-Drink
(RTD) variant, Nescafé Hazel-Ice, on International Coffee Day. Made
from 100% pure coffee beans and high quality local fresh milk, Nescafé Hazel-Ice offers the perfect iced coffee with a rich and
delectable hazelnut flavour.
Said Dhianushka Kurukulasuriya, Nescafé Senior Brand Manager:
“For most of us, life is about making the most of every moment -
converting mundane every-day situations to moments that matter, and to
moments that bring those closest to us together. Nescafé has always
been about making connections and savouring these moments, and Nescafé
Hazel-Ice builds on this strong brand heritage to continue sparking
real connections over great-tasting coffee and offering a fantastic
coffee experience anywhere and everywhere, on-the-go.”
is the number one coffee brand in the world. It was a breakthrough
innovation in 1938, born out of an idea to find a new use for unsold
Brazilian coffee beans. In addition to all the scientists and agronomists
who help deliver Nescafé’s unmatched quality and great taste, Nescafé uses anthropologists, ethnographers and the best global and
local market research organisations to truly understand how people love to
enjoy their coffee.
Said Shivani Hegde, Managing Director:
“We are excited to offer yet another winning product to our consumers.
With millennials becoming key influencers, it is vital that we keep
innovating and renovating products to meet their growing demands.
Nescafé Hazel-Ice is the perfect innovation for today’s millennials to
indulge in every-day moments with a rich and unique coffee experience
in every sip. It is a fine testament to how we live our purpose of
enhancing quality of life and contributing to a healthier future.”
Best consumed chilled, Nescafé Hazel-Ice is priced at Rs. 60 and is
available at leading supermarkets across the country.