Nestlé Lanka’s popular energy brand rolls out Milo Cricket Academy for aspiring young cricketers

To Press Releases listJun 8, 2014

Milo, Nestlé’s popular chocolate malt beverage, in association with the Ministry of Sports and the Galle District Sports Council held the Milo Cricket Academy; a special coaching camp for budding young cricketers to develop their batting skills and increase levels of competency in Sri Lanka’s favourite sport.

A programme endorsed by Milo brand ambassador and Captain of the Sri Lankan national team Angelo Mathews, the coaching camp was kicked off in the Galle district at the Galle Municipal Council grounds with the participation of over one thousand students. With students from 54 schools in attendance, a qualified bank of coaches that included six Cricket Board certified coaches and coaches from 32 schools used the workshop to give detailed lessons on executing the perfect cricket stroke. Each participant also received essential cricketing gear to help further develop the sport in their respective schools.

Commenting on the initiative, Asst. Vice President – Beverages, Norman Kannangara said, “The response to the Milo Cricket Academy coaching camp was truly astounding and demonstrated the high level of passion seen for the sport among the younger generations today. As a brand that embodies the positive dimensions of sports, energy and wellbeing, we encourage our consumers to live a life of wellness via an active lifestyle. Empowering the children of today to be better sportsmen in the future is one of the ways we seek to achieve this objective and we’re happy to see the positive results of this programme.”

Managing Director of Nestlé Lanka PLC Ganesan Ampalavanar further stated, “Milo is a brand that strives to instill an interest in sports among youth for reasons of health, wellness, discipline and leadership. The Milo Cricket Academy is our attempt to nurture and hone the skills of upcoming talent in Sri Lanka’s most popular sport, cricket. We’re grateful to the Ministry of Sports and the Galle District Sports Council for their support in helping us roll out this programme in Galle.”

The event was patronised by Hon. Kalum Seneviratne, Mayor of the Galle district, Mr. H. Premasiri, President of the Galle Sports Council and Mr. Krishan Duminda, Sports Director for the Southern Province.

As a leading nutrition, health and wellness company, Nestlé has been committed to nurturing sports in Sri Lanka. The company has been an energetic partner in the sports arena, supporting many events through its popular chocolate malt brand, Milo. Tasty and trusted, the Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. It offers essential vitamins and minerals to meet the nutrition and energy demands of young bodies and minds. Taking the development of children seriously, the Milo brand has long been known as an energy beverage strongly associated with sports and an active lifestyle. In helping to nurture strong kids and adults, the Milo brand supports sports programmes across the country.