To Press Releases listAug 31, 2017
Over 1,000 children and their families celebrated the grand finale of the
popular ‘Mom, Me and My Milo’ campaign, painting the streets of
Colombo green in a mega Milo Cycle Parade. They cycled from the
Sports Ministry Grounds through the city of Colombo and back to the
starting point, where celebrations continued with a grand carnival.
The event marked the third consecutive ‘Mom, Me and My Milo’
campaign, which ran from May to June this year. Milo fans took
selfies with their moms and a Milo pack to enter a raffle draw,
from which 1,000 lucky winners were selected to win Milo branded
bicycles.
Said Norman Kannangara, Vice President - Beverages at Nestlé:
“As a brand that strongly advocates the importance of good nutrition
and an active lifestyle, we wanted to end our hugely popular ‘Mom, Me
and My
Milo’
campaign with a fun bicycle parade, to show kids that staying active
can be fun too. We want to encourage children to lead a healthier
lifestyle with their families by cycling, a popular activity enjoyed by
many kids. We are truly overwhelmed by the fantastic consumer response
we keep getting for the campaign every year. It is a reflection of the
strong trust and love consumers have for the brand.”
As part of Milo’s ambition to help nurture a healthier generation,
the event focused on not only helping kids bond with their mothers but also
on instilling healthy eating habits and a healthy lifestyle via games and
other activities. It started off with a Breakfast Movement where mothers
and kids learned about the importance of breakfast and ways in which it
could be made healthier. The Breakfast Movement ended with 1,000 children
and their families pledging to start the day with a healthy breakfast. The
event also featured a Nestlé Nutri-Corner with free nutritional
counselling.
Milo
is Nestlé’s world leading chocolate malt beverage, fortified with
vitamins and minerals. It is made from fresh high quality milk collected
from thousands of local Sri Lankan farmers, the goodness of malt and the
finest cocoa beans. Committed to “Fuelling the Winning Spirit,” Milo has been at the forefront of supporting school sports from
grass roots level for over 30 years. Inspiring consumers to achieve their
best by supporting their drive to succeed, Milo has been able to
encourage hundreds of thousands of children to be physically active, and
support many promising athletes in their careers.