People take water for granted, treating it as an endless resource. We treat children as ‘water ambassadors’ and use water education programmes to create awareness amongst students. These programmes discuss the importance of clean, hygienic water, the need to check the depletion of water resources, and methods of water conservation. Children carry these messages home, extending our programme's reach.
Agriculture requires a heavy use of water. We are increasing awareness regarding the depletion of water and advise farmers on the optimal use of water in agriculture and dairy.
On World Water Day, a campaign on water conservation and preservation takes place at both our factory and office premises to instill a greater awareness of the need for water conservation.