Mom, Me and My Milo Campaign: Encouraging a Balanced Breakfast Every Day


Milo  holds its annual ‘Mom, Me and My Milo’ campaign to encourage kids to live a healthy lifestyle and promote the importance of a healthy breakfast.

In 2017, the brand hosted the country’s biggest breakfast gathering, where a crowd of 6,000, including children and their parents, raised their Milo cups and pledged to have a healthy breakfast every day. 1,000 children also received bicycles and participated in a cycle parade, organised by Milo, to demonstrate that getting active can be fun too. Since its launch in 2015, the campaign has given bicycles to 3,000 children to promote an active lifestyle.