in Kantar Global Survey, covering 400 brands in the country
Nestomalt, Nestlé Lanka’s flagship brand and household favourite, was recognized as one of Sri Lanka’s Top FMCG brands in the Kantar Worldpanel Brand Footprint study 2016, ranked Number 8 amongst Sri Lanka’s top 10 leading FMCG brands.
Said Managing Director, Shivani Hegde, “Nestomalt is a uniquely Sri Lankan product that has been a household name in the country for several decades. We are proud and honoured to have received this recognition for our Number 1 brand, which is a testament to its strength in understanding local consumer preferences and its unmatched level of engagement with Sri Lankan consumers. This ranking also proves that Nestomalt has the potential to be one of the next generation of brand giants in the world. My heartiest congratulations to all the teams who have worked on building this brand!”
To rank the Top FMCG brands in Sri Lanka, the analysis considered over 5 million households island-wide, across nearly 400 brands and 1.3 billion shopper decisions.
The study used its proprietary metric – Consumer Reach Points (CRPs) – to discover how many times a brand was chosen by consumers over the course of one year. The CRP was measured by looking at the ‘household penetration of a brand’ and the ‘frequency of purchase’, displaying the amount of closeness that consumers have with the brand and providing a true representation of shopper choice.