Mega nutritious energy brand Milo, won the Gold award for the ‘Most Outstanding Junior Sports Promoter of the Year’ at the recent 2016 Presidential Sports Awards.
The recognition is a salute to the brand’s strong and long-standing efforts to provide children with the nourishment, energy, support and opportunities they need to live an active and healthy lifestyle. It is also a reflection of the positive impact Milo has on the local community, and the trust and respect it earns as a brand that advocates good nutrition and physical activity.
Supporting national sport events, such as swimming, cricket, netball, athletics and rugby has enabled Milo to encourage over 1.6 million children every year to be physically active, thereby contributing to a healthier future for Sri Lankans. It has also supported many promising athletes in their careers.
The Presidential Sports Awards is the ultimate recognition for national sportsmen and sportswomen, and also for sports promoters. The candidates in the ‘Most Outstanding Junior Sports Promoter of the Year’ category were judged on a number of criteria, including financial contributions made towards national school sports, and the performance of participants in the sponsored programmes.