To Press Releases listNov 28, 2013
Blast off with Shaktigen jet bags from Nestlé!
Sri Lanka’s first ever milk based, glucose drink, Shaktigen, launched an exciting new campaign giving its young fans a chance to walk away with custom-designed jet bags, complete with real rocket engine sounds and lights!
Consumers now have the opportunity to win ten Shaktigen bags every day simply by cutting two lightning bolts from two Shaktigen wedge packs and mailing it with their details to “Shaktigen Jet Bag, P.O. Box 320, Colombo.” Winners will be selected on a weekly basis through a raffle draw and rewarded with unique Shaktigen jet bags to carry to school.
Made from 100% Sri Lankan fresh milk procured daily from Nestlé’s network of over 18,000 local dairy farmers, Shaktigen benefits from Nestlé’s over 145 year global heritage in providing mothers with the best milk–based nutrition solutions for their children’s holistic growth and development. Fortified with glucose and energy releasing B vitamins, the product promises ‘a zip in every sip and is priced at only LKR 20, making it one of the most affordable ready-to-drink beverages in the island.
The campaign rewarded its first batch of lucky winners recently, selected via a raffle draw. The promotion will continue till 15 December 2013.