To Press Releases listAug 25, 2014
Nestomalt’s unique golden goodness of malt now chilled and ready-to-drink!
‘Tasty nutrition’ on-the-go with Sri Lanka’s favourite malted beverage
Sri Lanka mega brand and Nestlé Lanka’s flagship brand Nestomalt announced the entrance of its chilled ready-to-drink (RTD) wedge pack into the market, offering on-the-go ‘tasty nutrition’ to its consumers. A uniquely Sri Lankan product that has been a household name in the country for many decades, Nestomalt today is Sri Lanka’s best loved, iconic malted food drink brand.
“We’re very excited to launch our all new chilled Nestomalt RTD into the local market, following the success of our flagship brand Nestomalt over the years. This delicious malt drink has so far been consumed as a hot beverage; our chilled Nestomalt RTD gives our consumers yet another opportunity to experience the unique taste of Nestomalt on-the-go. Upon testing the product prior to its launch, we received positive and encouraging feedback from consumers, and we’re very optimistic that this new addition to our beverage portfolio will further strengthen the brand and be yet another success story,” said Norman Kannangara, Asst. Vice President of Beverages for Nestlé Lanka PLC.
“Nestomalt caters to consumers with an active lifestyle and has, as a result gained wide popularity over the past few decades, maintaining clear market leadership in the malt beverage category throughout. It embodies our priority as a nutrition, health and wellness company to offer our consumers ‘tasty nutrition’ – products that not only taste good but which are also good for you. As a product that is uniquely Sri Lankan, we have great aspirations for this latest venture to further establish Nestomalt’s position within the industry,” said Ganesan Ampalavanar, Managing Director of Nestlé Lanka PLC.
Bringing the golden goodness of malt, essential nutrients of milk and a complex of vitamin B’s and minerals, Nestomalt is the perfect blend of great taste and nutrition in one go. The newly launched chilled Nestomalt ready-to-drink is now available at all stores and supermarkets across Sri Lanka.