Create Magic in Your Cooking with Maggi Magic Chicken!

To Press Releases listColombo, Sri Lanka,Dec 13, 2012

Introducing Nestlé’s latest innovation, granulated seasoning for the very first time in Sri Lanka!

Maggi Magic Chicken PackNestlé Lanka unveils yet another innovation with its latest offering, Maggi Magic Chicken, by introducing granulated seasoning for the very first time to Sri Lankan households. Maggi Magic Chicken contains the mouthwatering and convenient combination of real chicken, real garlic and other spices that add a delicious taste to a variety of dishes making it the ideal solution for a scrumptious, easy-to-prepare menu this festive season.

Maggi Magic Chicken, enriched with the essence of real chicken, real garlic and essential spices, is a unique flavour-enhancer guaranteed to bring out the natural taste of food. The ideal option for the preparation of quick, delicious meals in any household or kitchen, the one-of-a-kind product is made available to consumers in an easy-to-use format, requiring them to only add a simple sprinkling of the Maggi Magic Chicken seasoning whilst cooking to add great flavour to any home-cooked meal.

Commenting on the product launch, Asst. Vice President – Food, Ms. Priyadarshinie Karunaratne said, “Most often housewives and chefs spend a considerable amount of time on the preparation of spices and other elements to enhance the flavour of a dish, making cooking a somewhat tedious task. This insight fueled our Maggi Magic Chicken innovation, enabling all our consumers to add real chicken essence and garlic into their meals, minus the hassle of preparation. The versatility in the Maggi Magic Chicken seasoning allows our consumers to use it in soups, stews, rice based dishes, fried and devilled dishes and even in traditional curries. We believe that consumers will find our product to be of great use, especially during this festive season.”

Managing Director of Nestlé Lanka PLC Mr. Alois Hofbauer further added, “We’re pleased to launch the very first granulated seasoning product Maggi Magic Chicken to our consumers in Sri Lanka. Produced with superior technology for granulating and using quality ingredients, Maggi Magic Chicken is guaranteed to be the perfect means for housewives and cooks seeking time-saving solutions and convenience when preparing ‘magically’ delicious meals. As a company that remains true to our promise of ‘Good Food, Good Life’, we believe that through our latest offering, our consumers will not only be able to enjoy tasty meals but also save precious time in its preparation.”

The all new seasoning dissolves easily and comes in a re-sealable pouch for easy storage and is also available in sachet form for single use. Maggi Magic Chicken is available in pouch form (72 grams) at Rs. 120 in leading supermarkets and in sachet format (12 grams) available island-wide at Rs. 16.