Nestlé Charter

Breastfeeding is best for babies. Henri Nestlé stated this soon after founding our company in 1867. This principle still forms the cornerstone of our Infant Formula Marketing Policy. We are committed to serve the best interests for mothers and babies around the world.

We adhere to all national government measures implementing the WHO Code globally. In higher-risk countries (1), we voluntarily and unilaterally apply the WHO Code whether or not national regulation exist.

IN HIGHER-RISK COUNTRIES, NESTLÉ :

DOES comply with both the letter and the spirit of World Health Organization's International Code of Marketing of Breast-Milk Substitutes as well as with the national regulations giving effect to the WHO Code when these are stricter.
DOES support WHO's global public health recommendation calling for exclusive breastfeeding for six months and introduction of safe and appropriate complementary foods thereafter
DOES encourage continued breastfeeding up to two years or beyond after introduction, after six months of age, of safe and appropriate complementary foods
DOES include a statement on the superiority of breast milk on all infant formula products and information material to health professionals (2)
DOES warn mothers of the consequences of incorrect or inappropriate use of infant formula (2)
DOES believe that there is a legitimate market for infant formula (3) when a safe alternative to breast milk is needed
DOES believe that parents have the right to choose how their babies are to be fed on the basis of adequate and objective information
DOES support efforts by governments to implement the International Code through legislation, regulation and other appropriate measures
DOES carry out internal and independent external audits of WHO Code compliance
DOES investigate and respond to all allegations of non-compliance
DOES NOT advertise or promote infant formula or follow-on formula for infants up to 12 months to the public
DOES NOT market complimentary foods and drinks for infants younger than 6 months
DOES NOT permit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints
DOES NOT use pictures of babies on its infant formula packs
DOES NOT distribute free infant formula samples to mothers
DOES NOT allow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics
DOES NOT give financial or materials incentives to health professionals for the purpose of promoting infant formula
DOES NOT donate free infant formula to health care facilities for use by healthy new born babies. Free infant formula may exceptionally be given to health care facilities upon their written request to serve social or humanitarian purposes (e.g. where the government policy allows manufacturers to respond to a specific social request for example if the mother dies in child birth)
DOES NOT give incentives to its staff based on infant formula sales

WILL take disciplinary measures against any Nestlé personnel who deliberately violates this policy


Nestlé invites government officials, healthy professionals and consumers to draw its attention to any Nestlé infant formula marketing practices in higher-risk countries which they consider are not in conformity with the above commitment.


  1. The designation of a country as a higher-risk country is based on reliable data on levels of mortality and rates of acute malnutrition of children under 5 years of age in a country.
  2. Refer information printed on all Nestlé infant formula labels, educational materials intended for mothers and on documentation for health professionals.
  3. Breast-milk substitutes manufactured in accordance with strict international quality standards to be suitable as the sole source of nutrition for a baby during the first 6 months of life and all follow-on formula for use by infants from 6 to 12 months of age (the International Code does not apply to weaning foods, see Code Articles 2, 10.2 and Annex 3)